Build the Perfect Wardrobe, Break Away From Boring, and Look Amazing...Effortlessly  

What if you had a foolproof wardrobe? One that transforms you into “a natural” who can throw together amazing outfits, every time? 

"I went shopping in person for the first time since I've started this course. I'm becoming more strategic about my shopping rather than looking around and hoping to buy something." - Charles

Peter's unequivocally the best guide I've ever come across on building your personal style and dressing well. He teaches you to think about fit, texture, color, and matching at a very detailed level that gives you confidence to create a wardrobe around your own lifestyle." - Jason S.

"Just had a Summer Wedding where I had to pick out clothes on the fly, and your program made it way easier. Thanks for that!" - Chris P.


Some guys seem to have it all. 

You know who I'm talking about.

You scroll through Instagram after Instagram of guys who live the life you imagined you'd have by now.

Shots of expertly made cocktails, infinity pools on vacation, and group after group of smiling friends. 

And every shot of them, impeccable, amazing style. 

The thing is, you know these guys. 

You're just as successful as them. You're the same age, and yeah, sometimes they're even younger than you. (Dammit!)

You’ve made leaps in your career but you wonder: "Why do I still feel and look the same?"

When you look at them, you see success.

So you wonder: "What do people see when they look at me?"

“I feel like my style right now doesn’t reflect who I am.”

Tell me the truth, have you ever thought this to yourself?

You're not alone!

When I worked as a menswear designer, guys would ask me all the time what can they wear to look more successful. And now I hear it all the time from the thousands of readers I get a day on The Essential Man.

These men are successful, just like you. Yet, there are parts of their lives that haven't quite caught up. 

Whether it's because you're so busy you have to make sacrifices when it comes to your goals, or just have no idea where to start.

That "Successful Version of You" you envisioned still feels like a dream.  

It's disappointing to feel like you're not being seen for who you really are. 

And that disappointment can have a huge effect on your confidence, career, and relationships. 


You open your closet FULL of clothes and say to yourself: 

“Shit. I have nothing to wear.” 

You start pulling out hangers looking for ANYTHING to wear.

Before you know it, you got a huge pile of clothes on your bed and you’re running late. 

You say "Whatever", and grab the same outfit you always wear. 

At lunch, you pick up the latest GQ. You skim through some style blogs on your phone. You know these guys look good, but you have no idea why. 

"Can I even pull any of this off?" You think. 

You're not sure you can, but you need some inspiration cause you're heading to the mall after work to shop.

You walk into the store.

That feeling of overwhelm hits you. 

You're already annoyed. There’s just so much clothes. 

"Where do I start?" 

"What do I even need?" 

"How do I wear these colors?" 

"How is this supposed to fit?" 

"God, there's so many people here." 

You haven't even tried anything on yet but you're already ready to leave. 

Before you know it, you've spent what seems like hours in one store!

You decide to grab a couple of shirts just so you can get the hell of there. 

The next morning, you wake up to the same packed closet of clothes you hate. And it starts all over again. You've got nothing to wear. 

It’s frustrating as hell. 


If you ever opened your packed closet and thought "I have nothing to wear", you might be wondering what's going on.

Why's it so hard to find a good outfit, even if have a ton of clothes?

There’s a scientific term for this, and it’s called the Paradox of Choice. 

The more options you are presented with, the harder it is to actually make a decision.

But that's just part of the problem. 

What most guys do next is the biggest contributor to bad style:

They go out, frustrated, and buy more clothes.

Here's why that's a bad idea: When you're shopping frustrated, you're more likely to make some bad decisions. 

Think about it. 

When you’re starving and have nothing to eat at home, what do you do? Are you heading over to Whole Foods and buying some lean chicken breasts and kale? 

Hell no! 

You’re pulling up to that McDonald’s and getting a Big Mac meal. (Large Coke. Also an order of nuggets, please.)

Buying more clothes also makes your closet bigger, making the Paradox of Choice problem EVEN WORSE. 

And then what happens? The cycle repeats!

I've seen this so many times with guys that I've given it a name: Panic Mode Shopping


Hi, my name's Peter Nguyen

Don't worry. This isn't me now. This was me in high school. 

In high school I had NO IDEA what it meant to 'dress nice'. In fact, I thought caring about how you look was superficial.

My idea of a nice outfit was oversized shirts, baggy jeans, and Nikes. (Because that's what the popular kids were wearing)

My interest in clothes wasn't until college, when my crush took me into a Marc Jacobs store. I had no idea who he was, but I decided that I would learn everything about him and fashion to try and impress her. (It didn't work)

Even though I didn't win her heart, something else happened...I took that knowledge and started dressing better. I enjoyed it so much that I decided to change majors, move to NYC and study menswear at Parsons.

After college, I began working with high-end menwear designers like Robert Geller and designing numerous private labels, I even started my own luxury leather jacket line!


I spent the next 11 years mastering the craft of amazing style (and looking good while doing it).

Now, I dedicate my time to show successful, busy men how to look really fucking good.

If you told chubby, frizzy haired high school Peter that he would not only be dressing nice, but he would be teaching men around the world how to have great style, he would have called you insane.  

But here's the important lesson of my story...


Nobody is born with great style.

There's no such thing as a "natural". 

Dressing well, looking great, is a skill. Just like cooking or playing the guitar. And like all skills, it can be improved! You know what else I learned?

Your body type doesn't really matter either.

Whether you're short and stocky, or a 6 foot 8 inch superstar athelete, great style has less to do with your body type, and more to do with the clothes you actually put on your body. 


We judge each other by the way we look. 

Even guys that say "looks shouldn't matter, she should like me for who I am!" wants to date an attractive woman! 

Think about it: Why do you get dressed a certain way for work? 

Because you know if you came into the office for a meeting in sweatpants and a beat-up college t-shirt, you'd get fired. 

How we look symbolizes our choices in life. When you dress well, it signals to your date that this is a man who has his life together. When you dress with authority, like a boss or expert, people at work will treat you like one. 

The great thing is, we can control how people think of us by improving our style choices.


Can better style transform your life? Yes, absolutely.

I know, it's a bold statement. 

But here's what I've seen first hand: 

When you look good, you feel good, and when you feel good, good things happen to you. 


  • Having an endless supply of clients who want to hire you, because when they see you they instantly think "success".
  • Never thinking “I don’t know what to wear” ever again. Instead, effortlessly throwing together a look that’s always amazing.
  • Meeting with friends for drinks, and having every single woman turn her head when you walk through the bar.

Sounds too good to be true, right? But take a look at this article by Neil Patel : 

This e-mail from a former client:

Or this survey I conducted with women around the world where I asked them what men should wear on first dates. 


"There is a certain expectation of respect. As a woman, I will make an effort to look nice and pretty for my date because I want to respect his company and effort for asking me out -- and I would like the person to feel proud to be with me. When a guy dresses like a teenage boy and it looks like he didn't care at all, it is distracting and really kills the first impression." 

- Jane C.

Psychologists have found that it only takes 7 seconds for someone to make a snap judgement about you. And you only get one chance at making a first impression.

What is your style saying to your potential clients?

Your coworkers? 

Your date?

It's stressful to think that people have the wrong impression of you. 



It’s Friday. You’ve slept in a bit, but that’s ok. 

You don’t rush your morning routine. Enjoying the ritual gets your day started.

You turn on your morning playlist on Spotify.

You pop in a pod into your Nespresso machine, and then head back into your room.

While you’re waiting for your morning cup to brew, you text her. 

“Can’t wait to see you tonight!” 

She responds with a smiley face.

You have a date right after work, but there’s no time to go home and change. 

There's an important end of the week meeting today. But you don’t want to look like you just came from work on your date.

You’re taking her to your favorite cocktail bar. They make the best Old-Fashioneds (or so you claim). Rye, no muddled fruit. The way it’s meant to be made. 

You want to look really good. You’re not worried, though.

You head to your bedroom and open your closet. Without pausing a beat, you grab the perfect work-to-date outfit, as if by pure intuition:

A beautiful charcoal gray Zegna blazer, a fine striped pale blue oxford shirt from J.crew, perfectly tailored dark navy chinos from Japan, and that new pair of black Common Project Combat boots.

The meeting goes beautifully. 

And now, at the bar, she can’t stop staring at you.

You sip your Old Fashioned, and get ready for an amazing weekend. 

Sounds PERFECT right? 

This isn’t some fantasy, I hear stories like this from my clients all the time. 

And it's thanks to a premium program I've created unlike anything out there to help men look their best. 

I'm excited to share it with you today.



Since I started The Essential Man, I've been flooded with tons of requests on how to build the perfect wardrobe. 

That's why I wanted to create the definitive program to show you how to go from a closet packed full of clothes, to the perfect self-working wardrobe that makes looking good effortless.

Effortless Style is based off the work I do with my private styling clients. 

When you sign up for Effortless Style you get: 

  • 4 Weekly Lessons that guide you step-by-step that help you master the perfect fit, declutter your closet and build the perfect, essential wardrobe.  
  • HD Videos Each lesson is filled with HD videos to guide you through mastering the style lessons and concepts.  
  • Insider Secrets and Tricks I developed over the years to help you quickly master confusing concepts like fit, color mixing, and mixing and matching outfits.  
  • Shopping Lists I not only tell you what to buy, but where to buy them, giving you direct links, brands and styles. No vague recommendations here. Plus, shopping lists are constantly updated as stores stock changes, so you’ll never open up your guide and find something sold out.  
  • Outfit Lookbooks A huge collection of outfit ideas using exact pieces from your wardrobe shopping list. You get outfits for any situation, whether you need an outfit for a business meeting or just a weekend vacation Upstate. You’ll never have to think about outfits ever again.  


  • *NEW FOR 2019* Access to "The Library" Each lesson is accompanied by a "Library" section, where I dive deeper into the concepts and ideas of that lesson. I'll address burning questions that might come up in each lesson, as well as give you more advanced ideas, style advice, and cheatsheets. You'll learn things like how to properly take care of your clothes, psychology of your style choices (and how you can use that to your advantage), and more.
  • An Advanced Bonus Lesson showing you how to go beyond the essentials and develop your (UPS) unique, personal style 
  • Lifetime Updates My goal is to create the best material out there to help you look your best. That means whenever I update the course to add even more material, you’ll have access to it. Free of charge.


Lesson 1: The Style Rules: How you can look amazing wearing just a white tee and jeans (while other guys in suits look like bums)

Lesson 2: The Perfect Fit: Look 10 times better in 10 minutes

Lesson 3: The Perfect Wardrobe: Stop wasting money, cut your shopping time in half, and get EXACTLY what you need to look your best

Lesson 4: Effortless Style: The Secrets to Looking Good Without Trying

Bonus Lesson: Beyond The Essentials: How to Develop Your Personal Style and More


  • Get a custom style roadmap to walk you through the step-by-step process of building your perfect style over 4-weeks and beyond. The perfect solution if you don’t know where to start. (Week 1)
  • Discover the secrets to finding the perfect fit in seconds when shopping, no matter what body type you have. (Week 2)
  • Learn how to develop “an eye”. Finally understand what makes good and bad style so you never make a style mistake. (Week 1)
  • Put together the perfect outfit and mix colors effortlessly, even if you’re “not a natural” (Week 4)
  • Never worry if you’re under (or over) dressed, whether it’s at on a date, at work, a conference, like this:

“Biggest success has been a look that defines my brand and gives me confidence. I speak at a lot of marketing conferences, and at the first one donning Peter's look there were about five Instagram posts from members of the audience complementing my look. Exactly what I wanted in order to position myself as a premium consultant.” - Drew, who recently worked with Shopify




I’m going to be honest with you. No, you don’t. 

There are a ton of cheap, even free, advice out there you can sort through to try and improve your style. 

Here are some other alternatives: 

Pick up some men’s style magazines Think about the last time you opened up a men’s style magazine. Did you think “I know that looks good, but I don’t know why.” I love men’s style magazines. It’s a great place to learn about new trends. But we’re not all 6’2” models. Will the clothes work on you? Will it work for what you want to achieve with your style?  

Browse through men’s style blogs and forums Most blogs are written by enthusiasts that have never actually worked with men 1-on-1 to improve their style. Forums are filled with tons of info that often require hours of searching through. Who’s giving the advice? How do you know if it's good or bad? 

Subscription boxes Great and convenient option to make shopping easier, but it doesn’t show you how to take control of your own style. Relying on subscription boxes to show you the HOW is like getting food delivered to teach you how to cook. 

Ask your female friend/girlfriend/wife Sure, they could point out things they like on men. But let me ask you this, would you feel confident giving your girlfriend or wife style advice based on what you like on her? 

Keep doing what you do Ask yourself, why hasn’t it worked yet? How long is it going to take?


I recently worked on a personal transformation goal of my own: to get in the best shape of my life. 

I’ve been successful in almost all areas of my life, but reaching the vision I had for my fitness and how I wanted my body to look always eluded me. 

I read all the 5 star fitness books on Amazon, I’ve bought dozens of issues of Men’s Health, sorted through fitness discussions on reddit. 

Hell, I even joined Crossfit for a year. I made progress, got stronger, but never reached my full potential. 

It was frustrating.

"I’m a smart guy, but I just couldn’t figure it out on my own."

During a dinner with a friend of mine in the West Village, he told me how he had recently hired a business coach. 

It was a huge surprise, because my friend is probably one of the most successful guys I know. (In the first year of his business, he pulled in over a million dollars.) 

And here he was, telling me how he was paying nearly $2,000 an HOUR to someone to learn how to grow his business. 

That’s when it really hit me. 

Getting the best things in life - the best career, the best body, the best style - isn’t an accident. 

Michael Phelps isn’t swimming in a pool alone leading up to the Olympics, he’s working with top coaches like Bob Bowman. 

Conor McGregor has coaches that specialize in movement, grappling, and striking.

Even Adele, with her amazing voice, has a vocal coach.

Successful people constantly seek guidance from experts to stay successful. 



After that dinner, I went and hired a 20+ time award winning natural bodybuilder and coach to program my routine. The results have been life changing. 

I’ve dropped 47lbs last year for my wedding. 

It wasn’t just about losing the weight. That was nice. 

The real benefit was the peace of mind that came with his help. 

I didn’t need to worry if I was doing something wrong. 

I stopped wasting hours asking a bunch of amateurs online for advice, trying to sort out what was good and what was bullshit. 

I got the results I wanted fast.

This tweet from Amy Hoy sums it up perfectly:

This is what happens when you decide to seek world class advice: 

You get world class results. 

And this is the guiding principle behind Effortless Style. To deliver you world class guidance to improve your style and make you look the best you've ever looked. 

"Re-building my wardrobe has been great. [I] feel more confident picking out clothes in the morning." - Ryan

"Thanks again for your assistance. [It] was a great experience and helped me evolve my style. I now have clothes that can be worn in multiple combinations to create different outfits without having to worry about whether they match" - B.D.



  • You're excited about improving your style and how you look, but aren’t sure where to start. 
  • You enjoy the VIP treatment working with experts and professionals to help you achieve goals, instead of spending time and going through trial and error doing it yourself 
  • You are open to new ideas and advice, and you’re ready to invest in a new wardrobe 
  • You’re already imagining how it’s going to feel being the best dressed man everywhere you go


  • You're happy with your current style. Awesome! You really don’t need my help if you like the style you’ve crafted for yourself. 
  • You don’t think clothes or style are that important. I’m not here to try to convince you that looks matter. My clients understand how great style not only affects their careers and relationships, but how they view themselves. 
  • You’re strapped for cash and have an extremely limited budget. This program is a premium program reserved for successful men looking for expert advice on improving their style.
  • You’re not open to suggestions, even though it might be best for your goals, because you like things a certain way. My VIP clients understand that reaching goals often means stepping outside of your comfort zone. There is a high likelihood that you will try clothes, colors, and sizes that you've never considered. But your style won’t change if don’t change what you do. 

Commonly Asked Questions

Q: "What if I don't know the first thing about clothes?" 

If you've never opened up an issue of GQ before in your life, this program is perfect for you. 

I designed my program to meet you EXACTLY where you are - whether you've just got your first big raise at your first job and don't know a peak lapel from notched, or you are an avid suit buyer looking for a more casual look. 

Q: "How is this different from all the other free stuff out there?"

I guarantee you will learn new ways to approach style and look your best. How Because I've tested my process over the last 4 years with private clients and hundreds of students.

Effortless style goes beyond those "10 pants you should buy" type content out there — I cover how to identify and craft a style that's authentic, giving you step-by-step strategies when it comes to shopping so you're not overwhelmed. 

I dive deep into the psychology of your style, and show you how it impacts areas like your career and romantic life. If you've ever felt like you don't get taken seriously at work or during a pitch, or if "that spark" has been fading with your wife, I can show you the exact subtle tweaks you can make to change that.  

There's literally no other program like this out there. 

Q: "Why is this program 4-Weeks?"

The 4-week program is designed to ensure you have enough time to craft a style perfect for your lifestyle, as well as give you ample time to shop and get feedback from me.

But as a reminder, you have LIFETIME ACCESS to the course and future updates after those 4-weeks. So even if you need to take a break, you can always come back to complete the work. 

Q: "What if I don't know what kind of style I want to have?"

That's perfectly ok. The last thing I want you to feel is like you're wearing clothes that aren't really you. I cover how to create an authentic, personal style naturally in the program.

Q: "How much do I need to spend on clothes?"

I have experience working with all types of budgets building great wardrobes for my clients. From men who built their style around J.Crew, to those who built 5-figure wardrobes going full designer and bespoke. 

However, I do have a standard when it comes to quality. After spending 14 years as a designer myself, I have an expert understanding of fit, fabric, and construction. 

The last thing I want for you is to spend your hard earned money on clothes that need to replaced after a few wears. As a general guideline, my basic recommendation is J.Crew Men’s. If J.Crew Men’s is still too much for your budget, I do not recommend you apply. If you’re still unsure, please re-read the section above to find out if this program is right for you.

Q: "What if I don't live in the U.S.?"

International clients are my favorite to work with! 

I've had clients from England, Sweden, to Japan, and as far away as Australia. The advice in this program is universal. When it comes shopping in your respected country, you'll find students from all over the world in the Facebook group to share local stores and brands.

Q: "How much time do I need to work on my style?"

I recommend between 1-2 hours a week. 

My lessons and plans are designed for busy guys who hate shopping. I make the process of creating your wardrobe painless. Many of my clients have gone in and out of a store with exactly what they need in 10 minutes. I recommend setting aside at least an hour a week to do some shopping. Of course if you want, you can spend more. The more time you spend, the faster you'll improve your style. 

Q: "Is this course right for me? I'm 30 and sold my first start up." "I'm 43 and run a home business." "I'm 52 and own a farm."

I've worked with clients of all ages, from a 22-year-old entrepreneur, to a 52-year-old farmer (yes, it's true).  

Typically, my clients are older (30+) and have had success in their careers, and now have the resources to invest in their wardrobes. Maybe you're younger or maybe you're older. Maybe you don't work in tech or run your own business. The real question you have to ask yourself if you're unsure if this program is for you is this: 

Are you tired of your style? 

Do you finally want to look your absolute best? 

If the answer is yes, then this program is perfect for you. 

But if you're still on the fence, there's no risk in trying this program. Let me show you...


I’ve seen how this course transforms guys. 

They love the comments they get about their new style. They love how they feel everyday. They love how they look. 

In fact, if you don’t absolutely love your new wardrobe and how you look at the end of the this course, I’ll refund 100% of your money. 

This course is the result of everything I learned working in men’s fashion for the last ten years. It would be easy to just give you a list of things to buy and send you on your way. 

That’s not what I want for you. 

Building a wardrobe is a process. It’s not going to happen in a day. 

I’ve designed a step-by-step course to walk you through the entire process, to go from a cluttered closet, to the perfect essential wardrobe. 

It’s like I’m there, in your apartment, working as your personal stylist. 

You’re not going to find this anywhere else. And that’s why I’m offering you a 60 day guarantee. 

The only thing I ask is that you only request a refund if you've taken my advice, put in the work, and truly aren't happy. I'm not interested in keeping your money if you're not satisfied. But it's just like getting the perfect workout and diet from a trainer. If you don't follow the nutrition plan he makes, and don't show up to the gym, you wouldn't expect results or your money back.

I want you to take the entire course, do the lessons and homework, and build an amazing wardrobe. 

And if you aren’t happy with the results, just let me know, and I’ll give you your money back.


"This course simplifies everything you read and see on the internet or magazines. I struggled for the past several years but after going through this course, I get it." - B.D.

"It's allowed me to address some gaps in my wardrobe." - Joey

"[Your course has] changed my entire mindset when buying clothes. My wife loves the outfits I put together. People at my job say Im the best dressed in the office!" - Wayne H. 


Look at what men that have used my advice to transform their style have said:

I can't wait to hear and share how your life has changed after we work together. 


I’ll be blunt: I’m unapologetic about the investment cost for my program because I've seen the impact it's had on my clients' careers, relationships, and confidence. 

Let’s do some math and break down the cost over the next year:

$297/365 = $0.81 a day (I spend more on my morning iced coffee at Starbucks!)

Now think about... 

Clothes you’ve wasted hundreds, even thousands, of dollars on in the last year that just sit in your closet.

The times you've pulled something out of your closet that you forgot you even bought.

4 Full bags of clothes of unworn clothes from a client

Bad/unused/forgotten clothes from a clients closet edit. (Estimated waste: $5,000)

How much money are you going to lose this year buying clothes that don’t even look good on you and you won’t wear?


Take 30-seconds to glace at your closet.

How many shirts do you estimate you don't wear anymore?

How many pants did you forget you even own?

Enter a rough estimate of each item in your closet that you don't wear anymore in the calculator. 

This will show you how much money you could be wasting on buying the wrong clothes.


How many hours have you wasted sifting through blogs and forums trying to find answers to your style problems?

4 years (!) on a popular men’s style subreddit and still can’t figure it out! 

I honestly feel bad for this guy. 

But you don’t have to make the same mistake. 



Continue reading magazines, sifting through blogs, keeping up with style subreddits and forums. Spend a few hours a week shopping, and some more time returning clothes that don’t work out.  

After a year or two (or more), you might find a style you like. Or not, just like that guy on Reddit.


Get access to my decades worth of knowledge and experience. 

 Have 1-on-1 guidance of an expert to not only craft an amazing personal style that’s going to boost your confidence and improve your life, but ensure you don’t waste a single dollar or minute on building the wrong wardrobe.

Here's what happens when you choose Option #2:

"I had no idea about what clothes to wear, how to make them fit well, why fit is even important, what kind of colors to wear... Nothing. Since I knew that Peter knew what he was [talking about] I decided to give it a shot. We had a brief conversation where he shared a few wardrobe tips with me and helped me get started with building a new wardrobe that would fit my body shape. [It had clothes] that I could wear every day and look great in them.

Dressing better not only helps me look better in photos that I post on my website and Instagram, and allows me to look more professional at the events and meet ups, it also allows me to FEEL better on a day to day basis.

There's just something about dressing up nicely that allows me to be more confident in what I have to say, and be more productive when I sit down to work.

And best of all, now my girlfriend doesn't have to dump me for wearing neon green t-shirts. It's a win-win." - Primoz, in a recent e-mail he shared with thousands of people.

That brief conversation Primoz mentioned we had? It was a single, one-hour session. 

He didn't have to struggle through trial and error like the poor guy on Reddit for four years. 

He skipped the line and got expert advice. 



Here's a small preview of what you get:

  • Step-by-Step video lessons breaking down “The Essential Wardrobe System” to take your style from clueless to effortless With never before shared advanced material on how to go beyond the essentials to develop a UPS (unique personal style). The course is structured in a specific way I refined over the past 4 years, with each lesson building off the previous. Develop your style at your own pace.  
  • 20+ NEW Bonus Lessons in “The Library” The Library is a resource section where I go a bit more in-depth for each lesson with new insights, tips, and tricks to help you unlock the secrets of dressing well.  
  • Wardrobe Type Breakdowns Everyone’s wardrobe goals are different. I’ll show you how to structure and customize your wardrobe for your lifestyle.  
  • Detailed shopping lists So you not only know what to buy, but you'll get specific options based on your budget. 

(That's just $0.81 per day!)


I routinely turn down clients that aren’t a good fit. 

This decision costs me thousands and thousands of dollars. 

I’m not interested in taking on any client to fill my pockets. That's why I've invested the time and energy to write this detailed page about the program — to make sure I only let in the right guy. 

If you've made it this far, it's a good sign!

Here’s why:

It’s important that all my clients are successful in looking amazing at the end of our time together. 

That’s why I only take clients that are truly a good fit. 

I DO NOT work with the following type of men:

  • Men who don't see the value of investing in their appearance.
  • Men who are only joining because their significant other is pressuing them to.
  • Men who only want to buy clothes on sale or at outlet malls.

What’s even more important than making you look great at the end of the program is making sure you have a great experience during the program. 

If you are a great fit and decide to join me in transforming your style, remember that this program is 100% risk free. 

If you're unsure and decide not to join, or realize that this progam truly isn't for you, no worries. Please continue to read all the free material on The Essential Man and let me know if there's any way can help you. (You can shoot me an email at 


Or it could stay exactly how it is now. 

That's a life that's easier to imagine.

If you're content with that, then I'll be upfront as say this program isn't for you.  

But if you are one of the few men that want the best in life, it requires investing in yourself.

When I first brainstormed the idea for this program I had one goal: to help men finally look as successful as they are using world class advice and guidance.

It wasn't easy. I have ridiculously high standards, and I'm extremely careful with my reputation. But I'm extremely proud of not only the program I've crafted, but the endless messages from clients showing me how their lives have changed. 

Is this program worth it? I'd like to ask you this another way.

If all I did was help you pick out outfits that make you look amazing in 30 seconds, for the rest of your life, would it all be worth it?

If all I did was help you double, even triple, your clients because you have instant credibility and an unforgettable personal brand, would it all be worth it?

If all I did was help get you more compliments from women, would it all be worth it?

Only you can decide that by taking the first step and investing in yourself. 

Just know that I'll be there with you at every step as your trusted advisor. Whether or not you decide to join this program, I look forward to helping you in the years to come.

Hope to see you inside.

- Peter